Home Designers Ponder  Wine Cellars made of Metal Wine Racks with Jacob Harkins

Home Designers Ponder Wine Cellars made of Metal Wine Racks with Jacob Harkins

Rosehill Wine Cellars was proud to co-sponsor Jacob Harkins’ metal wine racks focused wine cellar design presentation on Wednesday the 10th of April, 2019, at Cibo Wine Bar on Yonge Street. Jacob, the marketing director of VintageView traveled to Toronto to present interior designers and builders with their 2019 catalog. Their wine rack collections allows wine cellar designers and builders like ourselves to design sophisticated cellars using specially laminated glass and high-powered air-cooling units. The well-attended talk was fully catered, and of course LCBO licensed (red & white wine flowed), and the audience was composed of knowledge-hungry interior decorators, engineers and architects.

Jacob Harkins, the Marketing Director at VintageView Wine Storage Systems
Jacob Harkins of VintageView Wine Storage Systems speaks at Cibo
Wednesday, April 10, 2019

The invite-only presentation exhibited ultra modern wine cellar designs that showcased imaginative layouts and displays. Almost all of Jacob’s slides had photographs of completed cellars that were constructed using VintageView metal wine racks. All manner of racking configurations were detailed in the hour long design presentation.

The audience was shown commercial cellar spaces in fancy restaurants, and private cellars in upscale residential homes. Each of Jacob’s slides was accompanied by detailed explanations of the challenges involved in building and maintaining that particular wine storage space. Below is a simple wine-on-the-wall display in a residential home.

30 bottles of wine on the wall – image courtesy of VintageView

Making wine part of the decor puts the homeowner’s wine collection on display. While such home designs are unique, and memorable, this racking method seen above offers almost no protection for the light- and temperature-sensitive liquid inside the bottles. Such exhibits need to be surrounded in UV-coated, thermal-insulated glass to keep the wine at the right temperature and to banish daylight and other harmful UV rays! But if we made an air-tight and UV-restricted glass bubble around this display, and then connected that to a state of the art wine cellar cooling unit, we would have a beautiful and effective wine cellar.

wine cellar in dining room of upscale home, cottage
60 bottles of wine on the wall – image courtesy of VintageView

The presentation was much more than just a helpful seminar, it was an accredited Continuing Education Unit or what interior designers call a CEU. Set up by the American Institute of Architects (AIA) such life-lessons help home builders and interior decorators stay on top of the market and stay familiar with new materials and techniques despite being away from school. VintageView, in partnership with Rosehill Wine Cellars staged this AIA and IDCEC credited CEU that was officially titled Modern Wine Cellar Design, and that might explain why it was so well attended by so many industry professionals. Just a few minutes after introducing himself, Jacob had to pause while the staff at Cibo set up more chairs for late arrivals.

Jacob Harkins is the nomadic marketing director at VintageView Wine Storage Systems

VintageView believes wine should be admired in functional storage displays that are design centerpieces in the kitchen, dining room or lounge and not hidden away in a dusty cellar downstairs. Their metal wine racks are very sturdy, but still thin enough to allow easy viewing of wine bottles with their labels facing out. This is the company that started the label forward wine rack system and their new modern designs are all innovations on these classic theme. VintageView metal wine racks are available in Black Satin or Platinum (Brushed Nickel) Finish for immediate delivery. Chrome and Black Chrome may have slightly longer lead times.

Interior Designer, Baraa Barazi from Lux Design        attended the CEU from VintageView
Interior designer Barra Barazi from Lux Design attended the CEU from VintageView

Interior designer Barra Barazi from Luz Design attended the show wearing a gorgeous key-lime-pie coloured jacket. Barra enjoyed the show, and he was quoted saying, “…proper wine storage is becoming increasingly important in upscale homes and putting wine in the walls is an exciting new trend.” He liked Jacob’s energy and had faith in his expertise because of the original images and stories he told the audience.

Vintage View Wine Racks catalog
VintageView metal wine racks size, capacity and dimensions.

Good wine deserves to be showcased and VintageView’s innovative wine storage systems put the label forward in home decor.

Shanny in the City Models Masterlift Forklifts in our Wood Shop

Shanny in the City Models Masterlift Forklifts in our Wood Shop

In the last week of September 2018, we were asked by Masterlift Forklifts in Mississauga if we’d allow an artist to come take pictures on the property for their 2019 print calendar.  Because the good people at Masterlift have always been there for us when we needed them, we said yes, and made our facilities available to them that day. To our surprise, they brought an attractive female subject to pose beside the forklift.  The shoot centered around Toronto matchmaker Shannon Tebb, a local influencer with a large social media following.

Shannon Tebb on Masterlift Forklift at Rosehill Wine Cellars

Shanny in the City is downtown Toronto’s foremost authority on dating and relationships. She plans parties for single people in trendy hot spots but really specializes in personal shopping and styling sessions to help boost her clients’ confidence and get them 100% date-ready.  Her Shanny in the City brand is a trusted matchmaking service for busy urban executives, and Shannon herself makes regular appearances on CBC, Global TV and Breakfast Television every year on Valentine’s Day.  Shanny’s blog gets lots of press every time she details new products and services, or new clubs and cafes, or describes how to best use a new dating app on the market.

Although surprised to see such a high profile socialite connected to a Mississauga area forklifts rentals and repair company, we were beyond thrilled to host Shannon Tebb at our nearby facility.  Wine cellars help foster romance and elevate epicurean delights, and so knowing a bit more about the merits of proper wine storage could only help this curious Cupid in her career as an executive life coach.  Our plant manager dropped everything and insisted she get a full tour of our wine cellar design and production facility, and a little taste of our hospitality.  Before the camera people got snapping we invited Shannon into the Rosehill Wine Accessories Showroom and gave her a choice of ANYTHING on display in the store.

Shannon Tebb, Shanny in the City, Rosehill Wine Cellars acessories showroom in Etobicoke

Shannon couldn’t make up her mind. When the agency producers came back to the showroom to collect her for the shoot in the wood shop, she hadn’t even changed into her outfit yet, let alone selected her gift.  But at that point, she did quickly make her choice: she picked the Blossom wine tote bag that fits snugly around a single bottle.

In these photos you can see how bright and sunny our wood shop is, especially when all the staff who would normally be in the background appear to be hiding from the cameras.

When Joel first arrived in the shop he spied the forklift in action, and he liked the way it looked in the sunlight of the open loading dock. He got excited because he wanted to keep the load of wood it currently had on its forklift tines.  The operator didn’t understand. “Let me get it ready for you”, he said, but Joel shook his head ‘no’ and waved him to back the loader out into the parking lot. “It’s perfect just the way it is”.

The shoot lasted about twenty minutes and we could hear the photographer snapping shots every few seconds. He must have taken about two hundred pictures. We’ll be sure and show our readers here any professional shots that get published in the press or are sent to us.

Part Four: Storage Angle – Proper Wine Storage is Key to Great Tasting Wine

Part Four: Storage Angle – Proper Wine Storage is Key to Great Tasting Wine

Storage angle of the wine bottle and the integrity of the cork stopper are essential to preserving the integrity of your wine.  Wine bottles should always be stored either horizontally, or at a slightly negative inclination to keep the wine in constant contact with the cork, which keeps the cork swollen and thereby ensure no air enters the bottle.

Wine corks are part of the proper wine storage solution

Corks are typically made from the bark of cork oak trees. The cork oak (Quercus suber) is native to the Mediterranean region, where most of the world’s commercial supply of cork is obtained. Because of its impermeability, buoyancy, elasticity, and fire resistance, it is used in a variety of products, the most common of which is the wine stopper.

A wet cork keeps the air out of a wine bottle

Storage angle and corks play a vital role in preserving wine. A single cork can last for decades in a properly angled bottle of wine.

After about ten years in a wine bottle the cork can sometimes deteriorate, with the rate of deterioration being affected by ambient storage temperature and humidity. Warmer and excessively humid storage environments cause growth of molds, which attack both the cork and the label. Insufficient humidity may cause the cork to dry and crumble, in which case it should be replaced.

So what should you do to prevent either of these unfortunate scenarios?

Store your wine at a proper angle

When wine is stored on its side, the cork remains wet. When wet, the transmission of air through the cork into the wine is minimized. When bottles are stored upright, the cork eventually dries out and oxygen in the air causes chemical changes in the wine, spoiling it. In addition, the cork may work loose due to pressure changes and cause leakage or exposure to air.

View our wine racks with several configurations of side-angled bottle holders (which also help reduce vibration) for longer term storage options.

TIP: Of course there is one exception to this rule and that’s when you’re dealing with fortified wines. Fortified wines should be stored standing up … but … there’s even an exception to this rule and that exception concerns Port. Ports should be stored on their sides.

Plastic wine stoppers?

Storage angle and a wet cork in a bottle keeps wine from spoiling

When wine is stored on its side, the cork remains wet. When wet, the transmission of air through the cork into the wine is minimized.

Since we’re on the topic of corks, we should briefly make mention of plastic corks.

Generally speaking, plastic corks work fine and some people feel they provide a better seal.  Plastic corks don’t deteriorate.  They also prevent the wine from adopting cellar notes. You’ll still want to be concerned with the other wine storage factors we’ve touched in in this series: light, temperature, etc, but with plastic corks humidity becomes less of an issue. And of course, there is the romance factor which is lost with plastic corks and screw tops. What do you think?

Thanks for reading Rosehill’s Proper Wine Storage series. In case you missed any entries, here they are for your enjoyment:

Part One: Temperature – Proper Wine Storage is Key to Great Tasting Wine

Part Two: Humidity – Proper Wine Storage is Key to Great Tasting Wine

Part Three: Light – Proper Wine Storage is Key to Great Tasting Wine

Part Four: Storage Angle – Proper Wine Storage is Key to Great Tasting Wine

Part Five: Vibration & Ventilation – Proper Wine Storage is Key to Great Tasting Wine

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